Since the Google Penguin Update, much has changed in your Search Engine Optimization landscape. Looking back, one can trace the evolution of the algorithm from discouraging certain tactics, to issuing warnings about those tactics, and then finally penalizing individuals use those tactics.
Purchasing Links
Years ago, there were SEARCH ENGINE OPTIMIZATION practices that were considered commonplace but frowned upon through Google (such as buying links). Soon, Google called those practices as negative, in order to discourage their utilize. Now after Penguin, sites are being penalized for employing such tactics with loss of ranks and other sanctions. Selecting links is certainly among these practices that were never recognized, but now Google's warnings have teeth. And while selecting links is an extreme example, there are other SEO hints that were not necessarily always considered negative practices, but they will be able to just as counter-productive to your site's rankings now.
Density in Keywords in Anchor Text
For example , using keywords from the direct anchor text was once standard practice. And yet now such a strategy must be used with caution. Over-use from the keywords in anchor text is now considered to be over-SEO'ed. Should such a tactic is over-used, it can spell serious issues for a site. If all of the links a website has hold direct match keyword anchor texts, Google, will likely punish the site as a result. Why? Direct-match anchor texts are much less natural in terms of readability for the end internet user, in accordance with Penguin, Google prefers to see greater diversity in sayings related to the keywords both in the content and the core texts themselves.
This way, keywords are used more naturally they usually, in conjunction with other related words, paint a picture for the audience that is not driven entirely for keyword purposes. As the The search engines algorithm becomes smarter with evolutions like the Google Penguin Update, what is more natural and better for the reader can be better for the SEO of the content, given the use of strategize your move keywords, keyword phrases, and related terms?
Quality over Amount of money is a Story of Domain Authority
Since the recent Penguin Update, gone are the days when the quantity of links will be most important. Quantity is still important, but quantity within the situation of quality is paramount. There is much more value placed on having a few high quality links than having a great number regarding low quality ones. From an SEO-standpoint, the idea then will be to increase the number of links by keeping the quality consistently big. The quality is largely based on the domain and page authority of your sites and actual pages that the links are via. Sites that hold more weight in their subject category as they quite simply demonstrate fresh content, quality information, and high visitors will have a greater degree of authority than others that do not need all these positive indications of worth.
The goal at some point is to establish relationships with these sites that supply this amazing content and secure posts or articles in this place and be able to send that high value back through the link. The preferred practice of the top SEOs since the latest trend that took place with Penguin and its subsequent refreshes. Therefore, businesses should make a strong effort to establish their connections considering the DA PA Checker of the sites they are originating from as well as ways they write their anchor texts. Doing so will receive you on your way to building a quality SEO strategy for positioning improvements in the current state of the industry.